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Reality Blog: Midyear Copywriting Business Checkup
Today, it’s July 4, 2018. And two days ago, it was Monday, July 2. Why are those dates significant to me? Why do I point them out? Well, on the fourth of July, we Americans celebrate our Independence...
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Reality Blog: Why I’m Setting Aside Some “ME” Time
Last week, we took a midyear evaluation of my B2B copywriting business for 2018. And it was interesting to see how the year was progressing. But for quite some time, a thought has been banging around...
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5 Tips to Create Content Ideas Editors Will Love
Do you get frustrated when you hear an editor say, “pitch me some ideas” or anything that remotely sounds like an editor wants you to bring ideas to the table? Maybe you don’t like pitching ideas,...
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Reality Blog: Tips for B2B Copywriting Research
Nearly every B2B copywriting project starts with research. When writing for clients, you research their product or service and their target audience. You need to understand what you’re writing about...
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3 Ways to Make Your B2B Copy More Compelling
Words never exist a vacuum. They’re meant for a purpose. They want to be read. But who exactly will read them? That’s your first question when writing for decision makers. Who are these decision...
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The Freelancer’s Guide to Online Security
Wi-Fi is everywhere today: your local coffee shop, favorite restaurant, maybe even your local grocery store. It’s what makes being a freelance B2B copywriter more enjoyable — you can work from just...
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Reality Blog: How to Get Noticed by Prospects
Be noticeable. Sounds simple, right? But getting noticed in a sea of other copywriters isn’t always that easy. However, there are some things you can do to draw attention. Granted… some of these may...
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B2B Writing Success Member Update — 3Q 2018
Date: July 30 2018 Time: 12:00 noon Eastern Time Topic: B2B Writing Success — Member Update Presenter: Charlotte Hicks The AWAI Bootcamp and Job Fair are almost here! Today, we’ll talk about how you...
View ArticleVideo Tip: Should You Post Your Fees on Your Website?
Date: July 26 2018 Topic: Video Tip: Should You Post Your Fees on Your Website? Presenter: Ed Gandia In this video tip, Ed Gandia goes through the pros and cons of posting your fees on your website....
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Reality Blog: 5 Ways Reading Helps B2B Copywriters
I’ve spoken of my library before. And how I mistakenly thought that a copywriter’s library should be filled with impressive works about the art and craft of writing copy, marketing oneself, and...
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Working with Small Businesses as a B2B Copywriter
As a B2B copywriter, you might work with creative agencies or the marketing directors for mid-sized or larger companies. But there’s a third type of client you might work for, and that’s small...
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Reality Blog: 7 Steps to Setting Successful Goals
I’ve got a pair of glasses I use for close-up work — reading, writing… that sort of stuff. They go with me everywhere, including my job. Some of the labels on the equipment seem printed in much smaller...
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Self-Confidence and Success as a B2B Copywriter
Copywriters sometimes tell me that much of what I teach won’t work for them. They claim my strategies and tactics worked for me because of my sales background. Or they’ll point out that I seem to have...
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Copywriting Tips from the Movies
You’ve decided to take a little time to relax by watching a movie. But which one? And where? There are so many options today… hundreds of movies are available through TV, online, or at the movie...
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Reality Blog: Your First Copywriting Client
My wife Mary is a seamstress. She runs her business from the room next to my office. And gosh, is she ever busy! She does mending and alterations… and sometimes creates new stuff. For example, she’s in...
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How to Create an Accurate B2B Buyer Persona
What is a buyer persona? A buyer persona is simply a profile of your client’s ideal customer. You might actually have two or three different buyer personas for a particular client because a client may...
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The Freelancer’s Guide to Business Finances
When you stay on top of your freelance finances throughout the year, you’ll always know exactly how profitable your business is. Plus, “tax time” will be a lot less stressful. You’ll have your expenses...
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Reality Blog: How to Set Your Copywriting Fees
Setting and quoting copywriting fees for a project can feel intimidating for new freelance B2B copywriters. They may not feel comfortable charging professional fees when first starting out. That...
View ArticleVideo Tip: How Blogging Leads to High-Value Projects
Date: Aug 31 2018 Topic: Video Tip: How B2B Blogging Leads to High-Value Projects Presenter: Ed Gandia In this video tip, Ed Gandia explains when it’s smart to take on B2B blogging projects and how to...
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Overcoming the Head Trash Holding You Back
It doesn’t matter who you are… It doesn’t matter what your background is… Or how much education, or experience, or fill-in-your-noun-of-choice-here that you have. Even if by most people’s standards...
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