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Reality Blog: How to Build a Better Prospect List
I had an interesting call recently. The conversation wasn’t about what plugins I use on my website or how I balance my time, what with working a full-time job and all. Instead, it was another common...
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How an Accountability Partner Can Help You Succeed
If you’re starting out on a new venture — whether it’s a business, a hobby, an exercise routine, or anything else — you’ve probably already heard about the benefits of having an accountability partner....
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Special Report: Recommended Resources for B2B Copywriters
In this Special Report, we’ve gathered a list of the key recommended resources you’ll want to have on hand as a B2B copywriter. Whether you’re just starting your career or you’re a seasoned copywriter,...
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Reality Blog: How to Win Over Copywriting Prospects
Sooner or later, it will happen. If you’ve marketed yourself properly and put quality information in front of prospects… They’ll contact you. It may be an email or information sent via your website...
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What’s the Best Lead Magnet for a B2B Copywriter?
What is the best type of lead magnet for B2B writers and copywriters to use to attract potential clients? This was a question I received recently from a new B2B copywriter, so let me share my insights...
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5 Tips for a Powerful B2B Blog
The most successful B2B writers know content marketing is a cornerstone of a solid B2B marketing plan… And so far as content marketing goes, blogging is one of the best forms of promotion. There are...
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Reality Blog: Artificial Intelligence and Copybots
I recently read a post from popular blogger, author, speaker, and copywriter, Barry Feldman. He’s a bit of a rebel and quite outspoken. And according to his website bio, he’s obsessed with rock and...
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Using Account-Based Marketing to Land Dream Clients
Have you heard of account-based selling or account-based marketing? With this approach to prospecting, you target just a few companies that could make a big impact on your business. You may know it as...
View ArticleVideo Tip: A Proven Way to Tap Your Network
Date: Sept 21 2018 Topic: Video Tip: A Proven and Authentic Way to Tap Your Network Presenter: Ed Gandia In this video tip, Ed Gandia reveals an easy way to reach out to your existing network. You’ll...
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Reality Blog: Handling Client Copy Revision Requests
Whenever two or more words are gathered together on a page… There’s a chance something’s going to get cut. Or changed for one reason or another. The fact is, edits or revisions are not only possible…...
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How to Ask Your Clients for Referrals
How would you like to get more referrals from your clients? There’s a successful technique I use that can get you referrals from clients, and do so without damaging the relationship with your client,...
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Reality Blog: Flipping the Easy Switch in Your Business
A few things happened this week that helped me flip the easy switch in my copywriting business. So, what do I mean by an “easy switch”? If you’ve watched any commercials on TV, you’ve probably seen the...
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7 Reasons Not to Discount Your Copywriting Fees
As consumers, we’ve been conditioned to shop on price. Unfortunately, that kind of discount mindset doesn’t always serve us well when it comes to pricing our own work as writers or copywriters. Here...
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2018 AWAI Copywriting Bootcamp Live Blog
Date: October 17-20 2018 Time: Real-time all day! Topic: AWAI Copywriting Bootcamp Live Blog Presenters: Top Copywriting Experts Each year, the AWAI Fast Track to Copywriting Success Bootcamp and Job...
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Reality Blog: Musings of a B2B Copywriter
Today’s post will be kind of strange. Well, maybe not strange, but certainly different. Right now, it’s 7:30 in the evening. I’ve typed my fingers to the bone today… well, almost. But I really believe...
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How to Write B2B Scripts (Part 2)
Writing B2B scripts can be a lot of fun, and when you get to hear or see the results, it’s quite an experience. In my previous article, I wrote about how B2B script writing is different from other...
View ArticleAnnouncing Our Spec Challenge Winners
The winners of the 2018 B2B Writing Success Spec Challenge were announced October 20, 2018 at the AWAI Copywriting Bootcamp in Delray Beach, Florida. We had lots of excellent entries and quite frankly,...
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Get B2B Clients with a Contently Portfolio
Having a list of samples or clips on your website is a good way to show your work to prospective clients, but unless your SEO is really good or your prospects already have your URL, it’s challenging to...
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Reality Blog: Keep Sharpening Your Copywriting Skills
The year was 1975. The place was the old Rhodeheaver Auditorium in Winona Lake, Indiana. One day in May, hundreds were gathered together for one purpose. The event? The final ceremony for the...
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How to Boost the Strength of Your B2B Writing Portfolio
You’ve heard of it. You may have even experienced it. Maybe you’re feeling it right now. The dreaded imposter syndrome. That place where many of us fall apart. Especially when you’re just starting out,...
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