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Choosing a Professional Email Address
Your website is only one way you present your professional “face” to the world. Your email address is another that many freelancers may not think about. While “catsrulz87(at)hotmail(dot)com” is okay...
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Marketing Yourself Roadmap: Thinking Like an Owner
I planned my first ever road trip at 18. There was no GPS, no WAZE to steer us around traffic snarls. But my friend and I had a map, a destination, and a vehicle. We left at dawn and had a goal of...
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The Buyer’s Journey: Lessons from Trail Building
You might be familiar with the idea of creating a buyer’s journey as part of content marketing. This is when you lay out your content in a way that naturally leads your prospect from where they are to...
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Marketing Yourself Roadmap: Your Target Market
In the first module of the Marketing Yourself Roadmap to Success, we examined how we need to think like an owner. In this module, we’ll look at defining our target market. It may sound...
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How to Avoid 7 Common B2B Copywriting Mistakes
Have you ever written Business-to-Consumer (B2C) copy? If so, then you can probably write Business-to-Business (B2B) copy. At least that’s what some people assume… But it’s certainly not a given. B2B...
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Marketing Yourself Roadmap: Creating a Marketing Plan
If you’ve ever wondered how to land clients (and how to keep the work coming) then this is for you. It’s a simple plan you can tweak for your needs and adjust over time. After all, developing a...
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The 4 Master Content Topics for B2B Copywriters
Imagine this scenario: A client wants you to write a meaty, interesting article for their blog every two weeks. They may post other content on their blog as well, but they want you to plan and write an...
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Marketing Yourself Roadmap: Finding Time for Marketing
Too many freelance business owners would rather do most anything than market their business. However, if you don’t make the time to do it, you won’t be able to stay in business. The key is to create a...
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9 Ways to Save on Your Business Start-Up Costs
When you’re starting your freelance business, it’s easy to spend more money than you can afford. There’s software, hardware, furniture, office supplies, and plenty of other potential expenses. It can...
View ArticleEd Gandia: Reconnecting on LinkedIn
Date: March 29 2019 Topic: Ed Gandia: Reconnecting on LinkedIn Presenter: Ed Gandia In this video tip, Ed Gandia explains why reconnecting on LinkedIn can have a huge payoff and how you can start the...
View ArticleEstablishing Your Freelance Copywriting Brand
Date: March 30 2019 Topic: Establishing Your Freelance Copywriting Brand Presenter: Sarah Masci In this video interview, Sarah Masci explains why establishing a clear brand for your freelance...
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Marketing Yourself Roadmap: Assessing Your Marketing
Does this sound familiar? You need a new client (or three) and you start wildly posting on multiple social media channels — for about a week. Or maybe you feel compelled to hit every networking event...
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How to Create a Newsletter Article in a Hurry
If you have a newsletter or blog for your writing business, you’ve probably experienced the following scenario: Your self-imposed deadline for publication is quickly approaching. At the same time,...
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B2B Writing Success Member Update — Copy Critiques
Date: April 29, 2019 Time: 12:00 noon Eastern Time Topic: B2B Writing Success — Member Update Presenter: Charlotte Hicks With Bootcamp and Job Fair just around the corner, it’s the perfect time to get...
View ArticleEd Gandia: What Price Should be on Your Proposal?
What’s the right price to quote on your client proposal? Use this simple three-step process to figure it out. The post Ed Gandia: What Price Should be on Your Proposal? appeared first on B2B Writing...
View ArticleHow Writers can Beat Imposter Syndrome
If you’ve ever had a thought that you’re not qualified to be a copywriter, you know about Imposter Syndrome. Here’s how to abolish it for good. The post How Writers can Beat Imposter Syndrome appeared...
View ArticleReality Blog: Starting on a Budget
As a new copywriter, see how a budget can help take off some of the pressure to earn big paychecks right away. The post Reality Blog: Starting on a Budget appeared first on B2B Writing Success.
View ArticleTransform Yourself into a World-Class B2B Copywriter
Using the secrets of athletic success, you can transform yourself into a world-class B2B copywriter. The post Transform Yourself into a World-Class B2B Copywriter appeared first on B2B Writing Success.
View Article2019 AWAI Copywriting Bootcamp Live Blog
Get tips, tricks, and copywriting insights from the world’s most successful copywriters through this live blog at the 2019 AWAI Copywriting Bootcamp. The post 2019 AWAI Copywriting Bootcamp Live Blog...
View ArticleThe Art of the Copywriting Prospect Follow-Up
Don’t get discouraged when a copywriting prospect doesn’t respond. Here’s what you can do to follow-up and improve your chances of landing the project. The post The Art of the Copywriting Prospect...
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