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Using Evernote Templates to Streamline Your Business
Evernote is one of those tools you can use for pretty much anything in your freelance writing business: taking notes, clipping useful articles, writing drafts of client projects, and more. Whether...
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Uncovering the Testimonials You Already Have
Suffering from testimonial phobia where you feel too shy or humble to ask clients for testimonials for your website, info kit, or case studies? Take heart. Here’s a secret tip to build an impressive...
View ArticleTips on Negotiating Your Copywriting Fees
Date: March 5, 2018 Topic: Tips on Negotiating Your Copywriting Fees Presenter: Ilise Benun Negotiating your copywriting fee is often the most intimidating part of a project. Ilise Benun of Marketing...
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Reality Blog: Four Copywriting Lessons from the Trenches
Have you seen any of the Farmers Insurance commercials? I love them! They’re pretty funny and I stop to watch whenever I see one come on. Showcasing some strange, ridiculous claims scenario, the...
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5 Ways to Boost Your Confidence as a B2B Copywriter
Imagine you’re looking for a kitchen renovation contractor. You’ve invited people to come to your home to talk to you about renovating your kitchen. The first contractor comes in, and you ask him a few...
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How to Write Effective B2B Email Subject Lines
I was at a client’s office just the other day, talking about a blog project he wanted to launch. He was showing me something on his computer and I couldn’t help noticing the email icon at the bottom of...
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Reality Blog: Do I Really Want to be a B2B Copywriter?
Do I really want to be a B2B copywriter? Have you ever asked yourself that question? Yeah… me too. In fact, I’ve often asked myself if I really wanted to be a freelance copywriter, particularly a...
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An Easy 5-Point Checklist for Pricing Your Work
Tell me if this sounds familiar… You’re discussing a potential white paper project with a prospect. It’s right up your alley. You understand the topic. Maybe you even have a background in the...
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8 Easy Steps to SEO-Rich B2B Content
You’ve accepted your next writing project. What’s the first thing you do? Okay, the first thing you do after you’ve jumped for joy, patted yourself on the back, or hidden under your desk. One of the...
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Reality Blog: How I’m Being More Purposeful
Interesting phrase — Living life on purpose. I thought I had a pretty good idea of what it meant. Turns out… there’s more to it than what I’d guessed. A lot more. My simplified version of the idea was...
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3 Tips from a Reformed Procrastinator
By nature, I’m a serious procrastinator. It started back when I was a teenager… I was the kid who ALWAYS waited until the last minute to start a big school project. My poor parents… they would tell me...
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How IFTTT and Zapier Can Help Your Freelance Business
With all the tech tools and apps for our smartphones, it can be hard trying to find the ones that work for you. Worse yet, once you find the ones you like, you discover they don’t work together. Enter...
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The One Thing Your Online Copywriting Must Do
What’s the secret to great marketing and sales experiences? The ones that turn a buyer from a casual observer to a raving fan? The ones that make them feel good about the money and time spent? At this...
View ArticleVideo Tip: Always Talk Money
Date: March 30 2018 Topic: Video Tip: Always Talk Money with Copywriting Prospects Presenter: Ed Gandia In this video tip, Ed Gandia explains the importance of ATM — Always Talk Money with your...
View ArticleChoosing Your Copywriting Niche: Where to Start
Date: April 2 2018 Topic: Choosing Your Copywriting Niche: Where to Start Presenter: Pam Foster Pam Foster has helped hundreds of copywriters find the niche that’s right for them. In this video...
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Reality Blog: B2B Copywriting Clients You Already Know
One thing every copywriter needs to succeed is clients. Pretty simple, right? Even though it sounds simple enough, getting them isn’t always easy. After talking to a lot of fellow copywriters, it...
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Should You Be a B2B Project Specialist?
You may have heard of Gordon Graham, who is known in the trade as “That White Paper Guy.” Gordon specializes in white papers — about 90% of the work he does is writing white papers for companies. Being...
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Success by Overcoming the Chasm of Broken Dreams
Somewhere between intending to achieve copywriting success and actually achieving it lies a chasm. This chasm is very real. It’s the spot in your journey where you’ve run out of easy things to do....
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Reality Blog: Build a Business in your Spare Time
I don’t know where you are in your copywriting business journey. You may have a thriving full-time business already. If so, you might skip this article. Then again, read it. It could be fun to...
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Writing Radio Commercials for Fun and Money (Part 1)
Imagine driving in your car and listening to the radio, and a commercial comes on. And that commercial you’re listening to is your script. You’re hearing the words you wrote being read over the...
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