There are a lot of acronyms and formulas used when creating a copywriting work. These tools help us to create sensible, effective, and persuasive copy.
For example, the acronym AIDA gives us a great formula for creating persuasive copy:
- Attention — grabbing the reader’s attention with a great headline
- Interest — keeping their interest with a relevant hook in the lead
- Desire — building desire for the product in the body copy
- Action — creating a call-to-action that compels the reader to act
Another acronym — S.M.A.R.T. — helps define effective goals:
- Specific
- Measurable
- Achievable
- Realistic
- Time-Bound
By using acronyms, along with formulas and defined strategies, you take a lot of the guesswork out of both writing copy and building a copywriting business.
They help define patterns that guide you.
I have a formula that guides me in two areas of my business — prospecting and working with current and past clients. They’re character traits that help in various walks of life. They are cornerstones of success.
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