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Reality Blog: Stepping Out for Freelance Success
Spoiler alert! I’m going to tell you a joke. A bad joke. You’ve been warned. This article is about building your freelance business. The joke will illustrate a particularly interesting, and sometimes...
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When to Use B2B Long Form Copy
You may have heard Business-to-Business (B2B) is a short copy world. Especially when it comes to sales copy like emails, landing pages, and product pages. And for the most part, that’s true. Most of...
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Know Your Target Market to Make More Sales
Mary Rose Maguire is a copywriter who works with Certified Public Accountants (CPAs), writing web and email copy. One of the keys to her success is she puts a lot of time and effort into learning about...
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3 Tips from Fiction Writing for B2B Copywriters
Okay, I’ll admit it. Copywriting isn’t my greatest passion. Don’t get me wrong — I enjoy it. And I love the freedom and flexibility that come with it. However, my true passion is fiction writing. And...
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4 Ways to Prevent Image Theft in WordPress
Image theft online is beginning to be a big problem for photographers and other artists. It’s so easy to simply right-click an image and do a ‘Save as’ without bothering to consider the ramifications....
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Reality Blog: 2017 Copywriting Income Review
It’s hard to believe that this year’s winding down already. In another month, 2018 will be upon us. To plan your business progress and growth for next year, I urge you to take a look back over this...
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5 B2B Copywriting Tips from the Experts
Recently, I spoke at an event with several other B2B copywriting experts. Along with the other attendees, I wrote down dozens of takeaways that will help me in my copywriting business. As I looked over...
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What Your Freelance Pricing Strategy Says About You
Pricing. It’s always a popular topic with freelancers, especially when just starting out. It can be difficult figuring out what to charge and what your market is willing to pay. Yet, have you ever...
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Reality Blog: Tips for Your Copywriting Business
I’ve had a pretty good year with my copywriting business. And so far, it looks like next year is going to start off on the write, or make that, right foot. For example, I was recently contacted by one...
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A Simple Way to Prospect with Cold Calls
Do you dread making cold calls? Making cold calls to build your business has gotten a bad rep over the past few years for some good reasons and for some bad reasons. The bad reasons are that cold calls...
View ArticleEmail Marketing: The B2B Buyer’s Progression
Date: December 11 2017 Topic: Email Marketing: The B2B Buyer’s Progression Presenter: Steve Slaunwhite A B2B Writing Success member wrote in and asked about the content progression of an email series...
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Reality Blog: Leaf Blowers and Copywriting Fees
I love trees… but, I’m not so keen on leaves. Well, not so much the leaves, but raking them up in the fall. We bought our property partly because of the 10 trees that surrounded the house. The green...
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How to Write Effective B2B Headlines
Most copywriters find it a challenge to write strong, effective B2B headlines. There’s a bit of mystery to writing a headline, isn’t there? It’s almost as if the great headlines seem to come out of...
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Reality Blog: Getting Copywriting Clients Faster
I wrote an article about niches for a sister publication recently. In fact, I’ve written a lot about niches or target markets in the past few months. I believe there’s nothing better for getting...
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3 Tips for Finding Engaging Content Marketing Topics
Every B2B content writer is faced with the challenge of developing content marketing topics that will engage potential buyers. Sometimes your client will know their market well and give you plenty of...
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How B2B Copywriting Experts Prepare for Success
Today, we have a special gift to you from our experts! What do you do at the end of each year to prepare you for success in the New Year? I posed that question to our B2B copywriting experts and they...
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Reality Blog: My Freelance Copywriting Ghosts
“Fa, la, la, la, la,” and all that jazz, right? You guessed it… this is the last Reality Blog article of the year 2017. And, just a few days after Christmas, to boot. Shhh… come a little closer and...
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Keeping the Joy in Your Freelance Writing Business
You may love your business, the work you do, and your clients, but there are times when you’ve just had enough of it all. When you’re so tired that you’re considering chucking the whole thing and...
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B2B Copywriting Opportunities to Watch in 2018
You already know the opportunities in B2B copywriting are nearly endless. There are hundreds of niches, and thousand of B2B companies spending millions of dollars on marketing each and every year. But...
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Reality Blog: New Year’s Resolutions with a Plan
Things are going to be different this year. I’m going to work harder on my business than ever before. I’m going to make enough money to leave my job and go totally freelance. I will lose weight… I will...
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