Date: January 15 2017
Topic: The Role of White Papers in Today’s B2B Marketing
Presenter: Gordon Graham
Are white papers going away? Gordon Graham says absolutely not!
In this video interview, Gordon Graham gives us his insights on white papers and their future use as a marketing tool.
Gordon discusses:
- The outlook for white papers as a marketing tool
- The role of long copy in B2B marketing
- How much research Gordon does for a typical white paper
Plus, Gordon reveals his strategy to avoid “hidden” reviewers.
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